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If I hear “sustainable” one more time… How to talk about green without sounding fake
Elena Pugach 10/12/25 Elena Pugach 10/12/25

If I hear “sustainable” one more time… How to talk about green without sounding fake

Let’s be honest: “sustainability” doesn’t mean much anymore. We’ve scared and guilt-tripped people so hard they’ve tuned it out. This article breaks down why your climate message might be falling flat — and what to do instead.

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Talking About Taboo Topics: A Femtech Founder’s Guide to Sensitive Marketing
Elena Pugach 9/30/25 Elena Pugach 9/30/25

Talking About Taboo Topics: A Femtech Founder’s Guide to Sensitive Marketing

Marketing taboo topics in femtech is hard. You’re dealing with stigma and strict ad rules — but silence isn’t the answer. Here’s how to talk about what matters, without crossing the line.

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fractional CMO and marketing strategist for impact-driven founders. helping climate tech, femtech, and mission-led startups build clear, actionable marketing strategies that connect purpose to measurable growth. services include fractional CMO support, project-based approach, and ongoing advisory - all tailored to early-stage and scaling impact businesses.

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