i called it “anxious.marketer” because it’s funny and true

Arrow pointing right

hi, I’m Elena. an anxious marketer turned purpose-driven fractional CMO.

i'll be honest: the state of the world makes me oscillate between hope and mild existential panic on a fairly regular basis. i suspect you know the feeling.

what keeps me grounded is working with founders who are doing something about it.

i'm not a scientist, i can't cure endometriosis or reverse climate change. but i can make sure the people who are trying get seen, understood, and taken seriously.

that's what i'm here for.

who am i?

i'm a fractional CMO for femtech, climate tech, and impact startups. i've spent 13+ years in marketing, including regional lead at Starbucks, B2B campaigns at Kaspersky, and startups in healthtech and edtech.

i have an MSc in Marketing from HEC Paris. i've seen what works inside big brands - and i left to help smaller ones get a fighting chance.

when my daughter was born, something clicked. i didn't want to spend my career making corporations slightly more efficient. i wanted to work with people building things that actually matter.

so now i do. and it turns out that being genuinely anxious about the world makes you a pretty good marketer for people who are trying to fix it.

oh, and i’m based in Portugal.

A woman with long, wavy blonde hair sitting at a small round table in a cafe, using a laptop. The table has a glass of water with mint and a latte with foam art. Behind her are potted plants and magazines on a shelf.
Neon-style purple wave.
A stylized blue flower with elongated petals arranged in a radial pattern on a black background.

  • "High creativity, outstanding organisational skills, sharp attention to detail and unwavering enthusiasm for every new project"

    — Veronique Le Therisien, Dynata

  • "Elena challenged the status quo on projects that needed it - and pushed them further because of it"

    — Lucy Nikolskaya, Google

  • "We've seen significant growth in sales and loyalty as a result of this project led by Elena"

    — Tatiana Vegera, Starbucks

  • "Impressive strategic thinking, with an analytical and methodical approach - and the A/B testing skills to back it up"

    — Ewa Tamar Lewandowska, PhD Researcher, Founder

  • "She always manages to "pull a rabbit out of a hat" and deliver above any expectations"

    — Andrew Winton, Kaspersky

ready?

let’s be anxious & professional together.

you bring the mission, i’ll bring the marketing plan, and we’ll make your purpose make sense - to the people who need to hear it most.

now, let me know what you’re working on ->