basically - i’m your part-time marketing lead. you get senior-level strategy, direction, and execution without committing to a full-time hire.

i help you figure out what matters, build the plan, and make sure your marketing actually moves your business forward (not just makes a pretty deck for investors). think of it as having a CMO - but only for the hours you actually need one.

i choose to work with climate tech, femtech, and mission-led businesses - the ones trying to fix systems, not just sell products.

if your brand is doing something that makes the world tangibly better - i’m in.

whether you’re pre-Series A or mid-scale, my sweet spot is helping you translate purpose into positioning - so your message lands, your audience cares, and your investors see the commercial path forward.

here’s what we’ll do together, depending on your stage:

• clarify your marketing strategy and brand story.

• map your go-to-market or launch plan.

• define who your customer actually is — and how to reach them.

• build your first marketing engine (the one that doesn’t collapse under growth).

• create campaigns, systems, and messaging that scale with your mission.

• help you understand what to prioritize now, and what can wait until later.

in short: i give your marketing direction, focus, and purpose - not just activity.

that depends on what you need:

• fractional CMO: i act as your part-time marketing lead - setting strategy, mentoring your team, managing projects, and building your roadmap.

• project-based: we focus on one key thing - like your rebrand, launch, or investor campaign.

• advisory / coaching: you get me on speed-dial for big decisions, quick feedback, or when you just need a marketing grown-up to sanity-check your plan

and yes - it’s all flexible, remote-friendly, and built around your current stage (and budget).

i believe in being transparent about pricing - so no mysterious “let’s jump on a call to discuss budget” energy here.

since i’m based in Portugal, my rates reflect Portuguese-level pricing, not Silicon Valley or London ones. you’re getting senior-level strategic marketing expertise - but without the inflated “big city” hourly rate.

here’s how it usually works:

• advisory calls / short-term consulting: €120–€150/hour

• fractional CMO retainers: from €2,000/month, depending on scope and hours

• project-based support (e.g. go-to-market plan, rebrand, launch): usually €2,500–€6,000 depending on deliverables and timeline

early-stage or mission-led startup? let’s talk. i sometimes adjust my pricing or design smaller “starter packages” for founders who are still finding their footing - because meaningful work shouldn’t only be for teams with big budgets.

not at all. in fact, this is when the right strategy matters most.

i love working with early-stage founders who know their mission but aren’t sure how to tell the story or prioritise their marketing. we’ll start small — think 90-day roadmap, clear priorities, and systems that grow with you.

basically: i’ll help you get unstuck before you spend money on things you don’t need yet.

usually within 2–3 weeks. i only work with a small number of clients at a time so i can actually focus (and not just nod through Zoom calls).

the process starts with a short intro call - we’ll see where you are, what you need, and if it’s a good fit. then we build from there.