If I hear “sustainable” one more time… How to talk about green without sounding fake
Let’s be honest: “sustainability” doesn’t mean much anymore. We’ve scared and guilt-tripped people so hard they’ve tuned it out. This article breaks down why your climate message might be falling flat — and what to do instead.
Why climate tech must get Gen Z—and how to build for meaning, not just metrics
You’re building something that could actually make the world better — but Gen Z doesn’t buy guilt, they buy hope. This piece is my honest take on how climate tech founders can finally start talking to Gen Z in a way that feels human, not performative. Because if we can’t make them believe us, how can we expect them to join us?