Why climate tech must get Gen Z—and how to build for meaning, not just metrics
You’re building something that could actually make the world better — but Gen Z doesn’t buy guilt, they buy hope. This piece is my honest take on how climate tech founders can finally start talking to Gen Z in a way that feels human, not performative. Because if we can’t make them believe us, how can we expect them to join us?
How to Reach the Women Who Don’t Know They Need You Yet: Tips for Femtech Founders
Most women don’t know they’re your audience yet. Here’s how femtech brands can use empathy, education, and storytelling to reach people who don’t know they need you — yet.