marketing strategy for when you’re changing the world
we’re here to make a difference.
you bring the idea, i’ll bring the plan.
if you’re building a climate tech solution, a femtech innovation, or a mission-led business - and marketing feels like shouting into the void - you’re in the right place.
hi - i’m Elena Pugach. i help purpose-driven founders turn “we should probably do marketing” into a clear, confident plan that actually supports your mission (and your sanity).
what you actually get
here’s what we’ll do together, depending on your stage:
clarify your marketing strategy and brand story
map your go-to-market or launch plan
define who your customer actually is - and how to reach them
build your first marketing engine (the one that doesn’t collapse under growth)
create campaigns, systems, and messaging that scale with your mission
help you understand what to prioritise now, and what can wait until later
you get senior-level marketing clarity without a full-time salary. i join your team, build your plan, and help you stop guessing.
how we can work together
fractional CMO
when you’re ready for structure and senior-level strategy - but not a full-time salary
i’ll help you build clarity, process, and focus, so your marketing supports your impact (not your anxiety)
specific project
for the big stuff: rebrands, launches, investor decks, websites
i’ll lead strategy and execution - bringing in trusted partners when needed - so you can stop juggling everything
ongoing consultancy
a few hours a month of honest marketing advice
ask questions, get unstuck, and have someone in your corner who actually gets purpose-driven growth
three for free
no catch. three 60-minute sessions to untangle your marketing, find your next steps, and get your brain back
three because one is useless
areas i can help with
i help you connect your purpose to your pipeline - without sounding like a corporate sustainability report or a wellness influencer
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let’s make your innovation understandable (and investable):
translating your science into storytelling that humans actually get
building go-to-market plans that balance credibility with clarity
designing messaging frameworks for investors, partners, and press
developing campaigns that build trust without greenwashing (or guilt-tripping)
finding the right mix between thought leadership and commercial growth
because “we’re saving the planet” isn’t a strategy - it’s a mission. and every mission needs a plan
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let’s talk about the taboos no one else will:
crafting messaging that balances medical credibility with emotional connection
defining your real audience segments - because “woman” is not it
building launch strategies that educate and empower
positioning your product so it sounds like a solution, not a lecture
finding the line between vulnerability and professionalism in your brand voice
because talking about periods shouldn’t feel like a revolution - but here we are…
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let’s turn your mission into something people want to get behind:
developing brand narratives that move beyond “we’re doing good”
building a content ecosystem that connects values to conversion
refining your messaging so it sounds human, not like a manifesto
creating growth systems that don’t burn you out or break your authenticity
structuring your marketing team and roadmap so purpose leads performance
because your impact deserves visibility - not just good intentions
if you’re still here, you might enjoy reading these:
FAQs
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basically - i’m your part-time marketing lead. you get senior-level strategy, direction, and execution without committing to a full-time hire.
i help you figure out what matters, build the plan, and make sure your marketing actually moves your business forward (not just makes a pretty deck for investors). think of it as having a CMO - but only for the hours you actually need one.
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i choose to work with climate tech, femtech, and mission-led businesses - the ones trying to fix systems, not just sell products.
if your brand is doing something that makes the world tangibly better - i’m in.
whether you’re pre-Series A or mid-scale, my sweet spot is helping you translate purpose into positioning - so your message lands, your audience cares, and your investors see the commercial path forward.
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here’s what we’ll do together, depending on your stage:
clarify your marketing strategy and brand story.
map your go-to-market or launch plan.
define who your customer actually is — and how to reach them.
build your first marketing engine (the one that doesn’t collapse under growth).
create campaigns, systems, and messaging that scale with your mission.
help you understand what to prioritize now, and what can wait until later.
in short: i give your marketing direction, focus, and purpose - not just activity.
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that depends on what you need:
fractional CMO: i act as your part-time marketing lead - setting strategy, mentoring your team, managing projects, and building your roadmap.
project-based: we focus on one key thing - like your rebrand, launch, or investor campaign.
advisory / coaching: you get me on speed-dial for big decisions, quick feedback, or when you just need a marketing grown-up to sanity-check your plan
and yes - it’s all flexible, remote-friendly, and built around your current stage (and budget).
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i believe in being transparent about pricing - so no mysterious “let’s jump on a call to discuss budget” energy here.
since i’m based in Portugal, my rates reflect Portuguese-level pricing, not Silicon Valley or London ones. you’re getting senior-level strategic marketing expertise - but without the inflated “big city” hourly rate.
here’s how it usually works:
advisory calls / short-term consulting: €120–€150/hour
fractional CMO retainers: from €2,000/month, depending on scope and hours
project-based support (e.g. go-to-market plan, rebrand, launch): usually €2,500–€6,000 depending on deliverables and timeline
early-stage or mission-led startup? let’s talk. i sometimes adjust my pricing or design smaller “starter packages” for founders who are still finding their footing - because meaningful work shouldn’t only be for teams with big budgets.
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not at all. in fact, this is when the right strategy matters most.
i love working with early-stage founders who know their mission but aren’t sure how to tell the story or prioritise their marketing. we’ll start small — think 90-day roadmap, clear priorities, and systems that grow with you.
basically: i’ll help you get unstuck before you spend money on things you don’t need yet.
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usually within 2–3 weeks. i only work with a small number of clients at a time so i can actually focus (and not just nod through Zoom calls).
the process starts with a short intro call - we’ll see where you are, what you need, and if it’s a good fit. then we build from there.